High Times Saved Reggae On The River

Happy Commentary and Links by Mitch Santell

On March 21st of 2018, a miracle happened. What was that miracle? The Board of Mateel held a three-hour meeting where it announced that a Contract with "High Times" was signed to produce Reggae on the River in 2018.

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The Jamaica Observer wrote:

According to the statement, “High Times will assume all responsibility for the upcoming festival's talent line-up, marketing, and monetisation efforts. The brand will also provide the Mateel Community Center with best practices learned from its long and successful production history in an effort to ensure the experience is on par with what the industry has come to expect from its premier brand.”

High Times Productions also stages the annual Cannabis Cup around the world. A wildly popular forum for ganja advocates, it was held in Negril in November 2015.

Garth Epling, president of the Mateel Community Center, welcomed the partnership with the High Times group, which also owns High Times Magazine. Damian “Junior Gong” Marley is a major shareholder of that publication.

“Reggae On The River has been a treasured part of Northern California's cultural scene for decades, and Mateel's board has been committed to finding a long-term, sustainable partnership to ensure the festival thrives for years to come,” Epling said.

Held in the nature setting of Humboldt County, Reggae On The River has hosted the music's biggest names. It attracts thousands of reggae fans mainly from the United States West Coast.

Read more here: http://bit.ly/2MUlJq2

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The First Reggae On The River in 1984.

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The timing of High Times stepping up to save Reggae On The River could not have been more perfect. The solution to the ROTR challenge started back in June of 2017 when Bob Marley's son Damian and 19 other investors became the majority owner in High Times Magazine along with the brand! It was a perfect fit and still is.
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​The son of legendary musician Bob Marley and 19 other investors have bought a controlling interest in High Times magazine.

Damian 'Junior Gong' Marley, whose forthcoming reggae album is appropriately titled 'Stony Hill,' is one of 20 investors who announced Thursday they have acquired 60 per cent interest in Trans-High Corp, owner of High Times, its digital platforms and its popular Cannabis Cup trade shows.

THC (the acronym is the same as that of marijuana's key ingredient) will be renamed High Times Holding Co.

Read more here:  https://dailym.ai/2ziQwuR

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